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Writing A Killer Author Resource Box
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Article directories clearly mention that when reprinting an article, the authors bio box must remain untouched including the link. The resource box is one of the crucial pieces of your article marketing strategy. It is what will draw a person to your site, increase your traffic and eventually your sales.
Your resource box should contain enough information to attract readers' interest, and have a clear call to action that will motivate them to click on your link for more details. Irrespective of how good your article is, if your resource box does not compel the reader to visit your site and find out more, you have wasted an opportunity to earn a traffic.
Tips for writing an excellent resource box:
1. Don't begin your resource box off with your bio. This means to the reader that your post is complete and that they can quit reading. Instead, begin with a question or statement that will entice them to read more. Example: "Want fourteen more ideas to make money from home?"
2. Do not insert a full bio. Most people are not keen on your full bio or every degree and award you have received. Actually, most people will speed read it and you will lose their curiosity before they get to your link and call to action.
3. Include at least one link, more if allowed. Check the resource box guidlines for each directory to know what you are permitted to include. Many websites allow one link, some two. Make sure to include as many links as you are permitted.
4. A strong call to action is a complete requirement. Include a statement which informs the reader what they will receive when they click on your website link and how it will support their lives. For instance, "Download Joe's free article now for more ways to earn money in your sleep!"
5. Answer the very important question. When crafting your resource box, think about the question all readers ask (if only subconsciously)... "What's In It For Me?" (WIIFM).
6. Draft a different resource box to fit every piece of writing that you create. If the article is about home interior, then draft your resource box to connect to that with an effective offer and link. If the next content is about tool selection, get your resource box in that direction. Start a file of resource boxes so you can add an appropriate one without recreating it each time.
The resource box is your option to tell the customer what you have in store and what they should do after that. If you can show a viewer what they will get by clicking on your link, you're almost certain to build your website traffic with the articles you write.
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