The recent Nook wireless portable reading device being marketed by Barnes and Noble, the worlds prevalent book shop with more than 1,300 branches, seems all set to lock horns with the worlds number one selling digital ebook reader, the Amazon kindle.

Though not long unveiled, the Nook electronic book readers are looking to mess up Amazon.com's feathers even more by taking it on openly in a area of the market place, that up to yet, the Kindle has dominated. Since it's introduction, to begin with as the Kindle then afterward in February 2009 as the Kindle2 , it has re-ignited the portable ebook reader market by offering a mix up of revolutionary features, through it's direct connect everywhere wireless broadband and also the chief collection of books available for download at marvelous, cheaper than the high street, prices.

No doubt after going through ebook reader reviews, purchasers brought in to the idea in a large way and it is just recently that the rest of the industry have woken up to the reality that this is the potential of book purchasing. An so in the most recent couple of months we have had the statement from Sony of their aim to enroll in the fun, with their shortly to be unveiled Daily Edition, and the most recent press release from Barnes and Noble that their own challenger, the Nook, will be back to full manufacture in the not too distant future.

There are no misgivings that the Kindle is the device everyone is gunning for. And to be honest it's nice to see a little opposition in this sector. Yes we have had the iRex iLiad but the ebook readers reviews disliked it because it was some what on the hefty side to be a wireless ebook reader, just right for office use with the 1:1 A4 reproduction, but much like the Kindle dx - another wireless book reader - not something you may desire to take on vacation, or put in your bag or pocket for that matter, and it was by no means going to compete on price was it?

Hence now we have 2 significant companies ready to go head to head, with the strength of Amazon kindle, on all fronts. The book reader arm of sony of late increased the magnitude of their store at the Sony-Store and reduced the prices of their digitally shipped books to match that of Amazons and with any luck Barnes and Noble, who have at all times been in the identical ballpark price point wise, will match them title for title too.

However the biggest news bulletin for customers has to be the shift away from proprietary file formats utilized by Sony corp. in the initial days and still used by the Kindle2 now. To make clear the situation I will apply Kindle as an illustration, keep in mind this is even now the situation with the Kindle so it makes it clearer.

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